The digital age, which began in the 1980s, changed the paper for the screen and the way we relate to images and texts, but the basics of graphics, which allow us to transmit information in an effective and striking way, are the same that began to be written 100 years ago and have been enriched over time.

After the 80s, graphic design became part of popular consciousness and began to be part of people’s daily lives. During the 20th century, media took on new forms and each new technique gave the designer greater control over the graphic process, providing tools for creating innovative and original designs.

Today’s society demands a large number of visual products, in different formats, and that is why graphic designers are professionals who evolve in different specialties. For many people, their knowledge of ​​graphic design does not go beyond logo design, and they consider that they will only require graphic design services to create a logo for their company; however, the role of the graphic designer is much more important. In this article, you will learn the details why it is necessary to have graphic designers in companies.

A product must be attractive

the menu. When the waiter brings it to you, you realize that the dessert is destroyed. The first thing you do in this case is asked to change it, right? Because first impressions really matter!

When you think about the product that your company sells, you should also think about the packaging in which you will present it to your customers, because you do not want your customer to decide on another brand. After all, yours was not attractive.

The packaging of a product must have a design based on the identity of the company; thus, the packaging becomes another differentiating element of the product compared to the competition.

Corporate Identity

When hiring a corporate graphic designer, in addition to creating everything the client requires, they must design a corporate identity manual for the correct application of the logo in all contexts.

A graphic designer has the responsibility of ensuring that the image and style of a company’s visual communication follow the same line, which is essential to its success. The visual identity of a company, its logo, its colors, its shapes, etc. is the public’s first impression of a company.

Positioning

Professional graphics convey a sense of solidity and worthiness that extends to the business it represents, helping some brands to be more easily remembered than others, and increasing trust in them and their value proposition.

Content for social networks

The importance of social media marketing is more than evident in a society that remains hyper-connected; therefore, graphic design for social networks is increasingly in demand in companies.

Graphic design is an artistic, technical and professional activity that deals with visual communication in general, that is, graphic design is what will express whether your brand is sophisticated, serious, luxurious, casual, or low-cost. …and must always aim to achieve business and communication objectives.

In short, graphic design is the graphical appearance of a whole market strategy.